Hi, I’m Alexandra!

My name is Alexandra and I am a passionate designer currently working in-house at Sage Dining Services. I also take on freelance projects, where I collaborate with small businesses to develop their brand identities and/or create marketing materials that effectively communicate their vision. 

My experience as an in-house designer has given me the ability to not only maintain brand consistency across various materials but also push the brand to create visually compelling pieces. Outside of in-house design, I enjoy branding projects. I love seeing the transformation from initial sketches to a finished logo, defining a brand’s mood through color palettes, and selecting fonts that perfectly capture the company’s personality. I’m passionate about continuous learning and growth as a designer, especially collaboratively through other designers, conferences, and just individual research.