Hi, I’m Alexandra!

My name is Alexandra and I am a passionate designer currently working in-house at Sage Dining Services. I also take on freelance projects, where I collaborate with small businesses to develop their brand identities and/or create marketing materials that effectively communicate their vision. 

My favorite part of design is branding. I love seeing the transformation from initial sketches to a finished logo, defining a brand’s mood through color palettes, and selecting fonts that perfectly capture the company’s personality. My experience as an in-house designer has given me the ability to not only maintain brand consistency across various materials but also push the brand to stay modern and keep up with current design trends, like using AI. I’m passionate about continuous learning and growth as a designer. My next goal is to learn motion graphics with typography, focusing on creating branded GIFs to enhance the company's marketing efforts.