RyGuy Salsa

RyGuy Salsa is a homemade salsa brand using fresh ingredients. Its funky, vibrant identity features bold colors—red, teal, and yellow—with sticker-style accents in white or dark brown.The main logo uses a fun serif font Rotrude for a playful vibe along with an illustration of the owner. There are variations of the logo to add versatility and flexibility. Rotrude is also used for headings while paired with Montserrat for smaller text. A hand-drawn pattern of salsa ingredients adds a personal touch, appearing on jar labels, social media, and other brand assets.